Economic Conditions Have Turned Off The Light

Due to current economic conditions the light at the end of the tunnel has been turned off…

I saw this posted at the end of an email I received today. I know it was meant to be funny, and I did laugh when I first read it. Then I couldn’t get the impact of the statement out of my head. It kept repeating like a song that gets stuck in your head.

I want to believe the glass is half full. As a person trying to live in the real world and on the internet, the very thought that there is no longer any light at the end of the tunnel is devastating.

Fortunately I surround myself with fantastic people who always believe in a better tomorrow. Small business entrepreneurs, they come from all walks of life and they all believe in the light.

One guy buys distressed homes in the nicer blue-collar parts in town, doing most of the contractor type work himself he fixes them up. A new coat of paint, kitchen floor and clean the carpet so he can make them available for rent at affordable rates. Investing his future in the housing market in these economic conditions is a very risky and long-term investment. But he believes the light at the end of the tunnel is on.

Another couple of business owners started their own niche bar and club, party style, tour business. They work to bring paying customers to not only the larger clubs in Las Vegas, but the smaller locals style mom and pop bars around town.

They lead by example. Not only do they have fun making money while having a rolling party, but they are actively bringing the stimulus through the doors the local businesses need.

And another guy, no longer working at a local Vegas club decided to build an online business he could pass to his son after his college graduation. I’m assuming that he’s going to need a good hearty income to pay off his college loans.

He chose the niche market of sports clothing. He’s not trying to run Nike out of business or take jobs away from Big-5 Sporting or even Wal-Mart. But he does believe that even in these economic times, if you have a dream your willing to combine it with hard work there will be a light at the end of the tunnel.

By surrounding myself with people who still believe in a brighter future. The people who will never except that economic conditions are so bad its time to turn the light off.

I can change that song in my head, change it to a song I learned as a child.

And with the current economic conditions, it’s needed more today than ever.

This little light of mine, I’m going to let it shine…

Tips to Conduct an Effective Drug Testing Program

The main purpose of conducting a drug testing program is to ensure that the dangerous habit of drug abuse is completely eliminated among the people. But to achieve the desired positive results, the program should be effective. And for effective implementation of this program, there are certain aspects to be taken care of. Here are a few tips that enable effective implementation of the program.

Explain the importance:

Teachers, parents, employers or any other personnel conducting the drug testing program should make it clear to the suspects that the purpose of the program is to ensure better and healthy living of the individual. It is their duty to explain the benefits of detecting and preventing the drug abusing habit. By doing so, the individuals will be encouraged to take the test without any inhibitions.

Determine the best method:

Drug testing methods are classified into different types depending on the sample used – hair, saliva, urine and blood. Of these methods, choose a method that is convenient. The convenience of the test should be judged in terms of ease of conducting and effectiveness in giving reliable results.

Be aware of drug detection windows:

Knowing drug detection windows is important for effective implementation of the program because, the drug detection periods vary from sample to sample and from drug to drug. For example, in case of amphetamines the drug detection period is 1 to 3 days in urine, 24 hours in blood, 90 days in hair and 0-24 hours in saliva.

Implement preventive methods to avoid sample alteration:

There is a probability that the suspects adulterate or manipulate (alter) test samples. Hence, make sure that the testing area/room does not contain any kind of materials/solvents which can be used to adulterate the test sample. It is also important that while collecting test samples, the donors should be monitored.

Use reliable test kits:

The effectiveness of the program is also dependent on the effectiveness of the equipment. Since testing at schools or workplaces requires on-site testing tools, drug test kits are recommended. These kits can also be used for home drug testing as they ensure privacy of results. These kits are cost effective, fast, safe, accurate and reliable. They are of different types based on the specimen used (saliva, urine, hair, etc.) and the design of kits (cups or strips). FDA approved kits give accurate results as they abide by the SAMHSA cut-off levels.

An effectively implemented drug testing program not only fetches accurate results but also plays a vital role in eliminating the habit of drug abuse.

Mobile Auto Detailing – There Is More Volume In Multi-Tenant Buildings Than At Corporations

Often, new folks starting out in the auto detailing or mobile car washing business will think they have struck it rich and hit the gravy train as soon as they sign up a large Corporation which allows them to come onsite to clean cars. They will look at the parking lot, realize the company will give them an exclusive to the washing and detailing, and they think they’re in fat city, and they’re going to get rich. It doesn’t exactly work that way, and let me explain why.

First, you must realize that only a small percentage of the employees are going to want to have services each and every week, and many of the employees who own those cars will only want service every other week. Depending on your price points people may forgo the cleaning of their car, and only get their car cleaned once a month, by then it is much dirtier, and it takes you more time anyway, therefore you are not making quite the profit you thought you might.

Next, I would submit to you that you can get more business out of a multi-tenant buildings than you can just parking your detailing rig at one large corporation. Not long ago, I was challenged by an auto detailer on this point and rightfully so he asked me; “Why?”

Well, it’s hard to say exactly, but I have many theories on this having worked with Standard and Central parking services in a number of downtown metro-areas, park-n-flies, and also at all the large corporate offices. My thinking is that if you can send someone into an office with a clip-board and sign-up sheet, then if one person signs up, generally you get two, then two more.

Then when you take the keys back others want it too. Then it becomes a regular deal, “people talking about it at the water cooler” motif. Now then, in Las Vegas, Tunica, Laughlin, and at the Scottsdale and Coachella Valley Indian Casinos we did well giving a tip to the valets for making the sale and parking the cars in car wash row.

These are real issues, and must be considered. Now without pulling rank on you, or telling you that you are wrong, and I am right, let me just explain that before I retired I was franchising mobile auto detailing units around the country, also mobile car wash units. Our franchisees have cleaned cars in over 450 cities in 23 states. This is just a reality, and how things work. Indeed I hope you will please consider all this and think on it.

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.

EEK!!

Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.

Top 7 Reasons to Start an Internet Based Business

Today’s economy is iffy at best. We keep hearing about the “Fiscal Cliff” and how companies are cutting thousands of jobs. Even the Government is starting to realize that they will have to cut jobs. Long gone is the one income household. In fact, I know of some people who work 50 to 60 hours a week, then have a part-time job to make ends meet. If you are not prepared, you could find yourself in financial trouble yourself.

Fortunately, there is an alternative to working part-time at McDonalds or Walmart. Cottage industries on the internet are springing up all over the place. People are selling items on eBay, selling their skills and even starting a full authority website!

Like any other type of business, starting an internet based business has its own benefits. It can be challenging, but the rewards are worth the effort!

Minimal Investment

Start-up costs are minimal, if done right. Compare the costs of starting your own business in the city, putting up an internet based business is amazingly easier and more affordable. Instead of renting out an office space and hiring tons of employees just to do one task or job per person, why not start an internet business, where you do not need a lot of people to work for you and you are not required to find an office to operate in. Believe it or not, but with this type of business, you can set up your very own virtual office in your own bedroom or attic or even at the beach!. As long as you have a fast and stable internet connection, then you are good to go.

Big Returns

The possibility of earning a lot is not far from your grasp. This means that you can choose to work and handle several clients in one go and earn big money; or you can be picky when it comes to working with clients. In fact, compared to working from 9am to 5pm, where you earn a fixed amount, an internet business gives you an opportunity to earn a lot without slaving countless of hours in front of your desk.

Flexible Work Hours

Your working hours are extremely flexible. You are the boss! You are in control of your own life. With your very own internet business, you will no longer worry about waking up really early in the morning just to cook breakfast, drive your kids to school and meet your office deadlines. Now, you will have all the time in the world to manage your business.

Time With Family

Working from home increases your time with the family. Starting a home based internet business can be the best way to stay focused on your job while having enough time to spend with the family. This is a luxury you can afford to have on a daily basis. How cool is it to see your watch your kids grow, know you are there for them and earn big bucks on the side?

Work at home… or wherever!

You do not need to leave home to work. Online or internet businesses do not require you to commute or drive to and from the office just to get some work done. No more gas, carpool and bus allowances, because you lie in bed and earn money. Also, you can take your business with you to the beach or coffee shop. Where there is a stable internet connection, you are at work!

Autopilot

Your business runs on autopilot, even when you want to sleep in. This means that you do not need to stay up late and watch over your website. All you need to do is to set up your website and retrieve all messages and other business related transactions when and where you want.

Easy to analyze growth

You can easily measure your personal growth, as well as that of your virtual company. Since you can personally monitor every deal that you close or every client that you lose, you know instantly how well your internet business is doing. Create a chart or a table where you can calculate your earnings, losses and potential gains. Need a raise? Add another website or a couple more clients.

Internet business can indeed turn your entrepreneur dreams into reality. With a lot of determination, a bucket of creativity and a box full of patience, you will be able to reap all these business benefits and more!

How To Properly Remove A Bumper Sticker and Blend the Paint to Match

No matter what your reasons may be you’ve decided its’ time to remove that old faded bumper sticker from your vehicle. Lucky for you in just a few minutes and with a small amount of effort your car can be bumper sticker free. This process can be repeated for just about any type of adhesive stuck to your vehicle. It can be used to remove inspection stickers from windows, or vinyl lettering/vinyl graphics from the vehicle as well. The most important part is to be very patient and not try to rush through any steps. All of the steps below should be completed in a garage, under a carport or during dawn/dusk to provide as much time as possible before the adhesive remover dries on the car.

What You Will Need:

Razor Blade (Single Sided Square Blade Recommended)

Citrus Based Adhesive Solvent (Goo Gone Automotive Cleaner Recommended)

Automotive Paint Safe Bug Brush (Can be purchased at Walmart, or any auto parts store)

Microfiber Towels

Wax

Compound

Applicators

STEP #1: Take your razor blade and carefully slide the edge of the blade under a corner of the sticker. With the edge of the razor blade under the sticker gently tease up the corner of the sticker.

STEP #2: Grab the freed corner of the sticker and slowly pull the sticker in the direction of the remaining sticker. NOTE: If the sticker becomes too difficult to pull without tearing, apply your citrus based adhesive solvent to the adhesive sticker backing during this step. The solvent will loosen the adhesive, making it easier to remove the sticker. It is recommended to wait at least one minute to allow the solvent to penetrate and break down the adhesive.

STEP #3: Once you have removed the entire sticker, there will still be bumper sticker adhesive left behind. Now apply the citrus based adhesive remover to your automotive paint safe bug brush. Using the bug brush, apply some citrus based adhesive remover to the remaining adhesive on the vehicle in a circular motion. NOTE: This step may will most likely have to be repeated in order to remove all the adhesive from the vehicle. To ensure everything is removed, run your hand across the area once dried. Any remaining sticker glue will create a rough/sticky feeling. If there is still some leftover then repeat step #3. If there is no residue or leftover you may proceed to step #4.

STEP #4: Remove the excess adhesive remover with your microfiber towel.

Note: There will be some slight scuff/mar marks as well as a discoloration of the paint depending on how long the bumper sticker was on the car. This will need to be removed by compounding and polishing the area to smooth out any blemishes and blend the clear coat to match the rest of the bumper.

STEP #5: Now that the bumper sticker has been removed and all adhesive cleaned up it is time to make it look like the rest of the bumper. Follow the steps on how to properly compound and polish a car to remove light swirls and scratches.

STEP#6: Inspect the area where the sticker was to ensure it is satisfactory. Remember to apply a couple coats of wax, since it has been a long time since this portion of the bumper saw any.

Removing a bumper sticker can seem like an insurmountable task, and often people will give up because of the difficulty. With a little patience, the right tools and know how anyone can learn how to properly remove a bumper sticker without any blemishes to the paint.

Strong Pain Reliever Can Lead to Abuse and Addiction

Although OxyContin is a major weapon against chronic or severe pain, its use can lead to addiction and drug abuse. The synthetic opioid works in the body much like morphine. An unfortunate similarity is that OxyContin can prove highly addictive.

OxyContin, known as oxycodone when given as a generic drug, is a controlled substance. Doctors who prescribe it to relieve pain want their patients to keep a close eye on their intake. OxyContin abuse has increased dramatically in recent times in spite increased medical and legal scrutiny.

Two years ago the National Institute on Drug Abuse studied American high school students. The NIDA reported that greater than five percent of twelfth graders abused OxyContin, taking it without prescription. OxyContin abusers are not limited to the young; its use continues throughout all parts of the population.

Doctors have become more cautious about prescribing strong pain relievers. They must walk a fine line between appropriate prescribing and holding back from those caught in the web of abuse. Addiction can creep up on people, taking them by surprise.

Some people may be on the drug for months or years before they realize they have crossed the line into addiction. Others may not be able to admit that they have a problem. They may try to convince themselves and others that they are only occasional drug users who take OxyContin only when they need to relax.

It is easy to convince oneself that drug abuse is not in play when one is actually addicted. Some people are just as good at convincing themselves as they are at convincing others that they do not have a problem. For awhile at least they maintain the illusion that they choose when they take OxyContin, that the drug does not have control of them.

Signs of OxyContin addiction can be observed so that addicts themselves as well as loved ones can become aware of growing trouble. Having to take more OxyContin for the same results is one warning sign. If people get into legal trouble or come close to a legal problem because of drug use, then that should be taken as a signal.

Drug use will sometimes replace other activities in a person’s life. When taking drugs becomes more important than other people other events, then abuse should be suspected. Dependency on drugs for pleasure is not a good sign.

For an addict, withdrawal symptoms will arise when the drug dose gets reduced or eliminated. Getting over an addiction is often not a simple matter of quitting. Dependency makes leaving the drug behind a difficult matter.

In spite of promises to themselves and loved ones, OxyContin addicts face a battle in getting over their drug dependency. Another sign of addiction is the arrival of withdrawal symptoms when the user skips taking the drug. Withdrawal itself can scare drug users back into the vicious cycle of abuse.

One symptom of OxyContin addiction is the experience of blackouts. Forgetting events that the drug taker has lived through or knowing that he or she has passed out can signal addiction. Loved ones calling attention to the drug users’ blackouts can help the user ultimately face the addiction.

Abuse of OxyContin destroys people’s emotional and physical well-being. Depression and social alienation can set in, ruining the drug abuser’s sense of self. Insomnia or a major increase in the need for sleep may haunt the lives of addicts.

Other signs of a drug abuse problem include changed eating habits that result in sudden weight loss or weight gain. Slurred speech and lack of coordination may set in when people step over the line into drug abuse. OxyContin is an important medicine for the treatment of pain, but users need to know that it can lead to drug abuse.

What To Pack For A Weekend In Las Vegas

A lot of people are lured to the beautiful and enthralling Las Vegas in the state of Nevada. In fact, every year, around 35 million tourists flood the city for the shows, gambling and so much more. Typically, the city is considered to be in a hot climate and many people make the mistake of packing for their trip by taking only clothing appropriate for the hot weather. What they do not know is that Vegas can be actually cool, or cold, depending on the time of the year you visited.

Las Vegas, also known as the Sin City, is surrounded by the Mojave Desert, the reason why most people who have not been here believed that flip flops, string bikini and a pair of shorts are must-have clothing items to pack for their trip. The truth of the matter is that while the weather sees soaring temperatures, it can also get cold in the city like most desert regions.

Fall and spring in the city are moderate as far as the temperature goes with highs ranging in the high 70s or lower 80s. Every year in May, the weather begins heating up a bit and the average temperature can hit around 90 degrees every day. However, by June, temperatures are recorded for days end in 100s. The heat is dry making it seem unbearable to those people who have breathing problems. To make things worse, the concrete and asphalt on the Strip is making this dry heat seem even hotter and dryer meaning the temperature on the sidewalks of the city several degrees higher.

When planning to have a weekend vacation during the three hottest months – June, July and August – you should make sure to limit heat exposure every day especially during times when the sun is highest in the sky and giving out most heat. Often, tourists get cold while having vacation in Vegas during hot months despite the warm weather. Being able to know a bit more about the weather of the city helps you in packing your suitcase better for the weather. The most important thing to keep in mind is that regardless of the season you want to travel in, you should always bring a sweater and appropriate shoes for cold weather most especially during the night. When traveling to the sin city during hot times of the year, include thin tops and pants to keep yourself comfortable.

You also need to bring a scarf or hat as covering for your head. Make sure to bring sun block and sunglasses to protect your eyes against exposure to UV rays. When packing for a weekend vacation in Vegas, bring versatile items you can put on quickly in case of rapid change of temperatures. If traveling to Vegas during winter, don’t mind bringing bathing suits unless you planned of staying in a hotel with heated pools. Being prepared for the climate and knowing the right things to pack can definitely make your vacation in Vegas enjoyable and more memorable.

Woodstock CT Historic Homes: Roseland Cottage

Beautifully situated across from the Woodstock town green is Roseland Cottage built in 1846 by Henry Bowen with its colorful array of flower gardens. A classic example of the Gothic Revival architecture that was just becoming popular in the mid 19th century characterized by a steep roof line crowned with ornamented chimney pots, intricately detailed gables overhanging diamond leaded window. The siding has always been painted in a vibrant coral pink that has given the cottage its popular name as the “Pink House.”

Henry Bowen grew up in Woodstock and built a successful dry goods business in New York City specializing in silks. He and his wife Lucy enjoyed summers away from the city and Roseland Cottage was their country house where they entertained friends and powerful political connections including four United States Presidents. Henry and Lucy Bowen had ten children and Woodstock with its rural atmosphere and Henry’s long family history rooted in the area was the perfect retreat from the summer heat and congestion of the city.

Joseph C. Wells was the architect commissioned by Bowen in 1845 to design the 6,000 square Foot Gothic Revival Cottage for his growing family. The layout and design were deeply influenced by the principles of Andrew Jackson Downing who was a leading 19th Century landscape architect. The grounds include a garden house, carriage barn, an icehouse and aviary, but most notably an extensive 3,000 square foot boxwood parterre garden.

After 1850 when the Bowens began spending each summer in Woodstock, they planted the garden that graces the front of the cottage. It’s comprised of 600 yards of boxwood hedge surrounding twenty-one beds of spectacular annual and perennial flowers that have been a central feature of the cottage and Woodstock ever since.

According to family legend, Roseland Cottage was named after the family’s favorite flower, the rose, and it has always been painted pink. A scientific analysis by Historic New England identified thirteen shades of pink in the layers of paint over 160 years with the current coral pink being the color in the 1880’s that’s consistent with other decorative details in the restoration of the house.

Bowen was a political activist, an abolitionist and early supporter of the Republican Party which was the liberal party at the time that fielded the first abolitionist presidential platform in 1856. His dry goods business went bankrupt leading up to the Civil War due to his anti-slavery activism which caused irreconcilable differences with his Southern clients. He refused to support the Fugitive Slave Law and told Southern clients they could “Buy my goods – not my principles.”

After his business failed, he co-founded a successful insurance company, as well as founding and becoming editor of a popular anti-slavery newspaper, The Independent. With this newspaper, he became an important player in politics as the Republican Party grew stronger throughout the later part of the 19th Century.

Lucy Bowen tragically died from complications of giving birth to their tenth child in 1863. Henry remarried two years later Ellen Holt who became a loving mother to his children, and gave him a son. As his family continued to grow and his children had grandchildren, Bowen expanded Roseland Cottage and purchased lots surrounding the cottage until in 1870 the property was approximately six acres.

Beginning in 1870, Henry Bowen began hosting Fourth of July Independence Day parties as a way of promoting patriotism that drew hundreds of distinguished guests and thousands of attendees every year for the next twenty-five years. Four United States Presidents including Ulysses S. Grant, Benjamin Harrison, Rutherford B. Hayes and William McKinley took part in these festivities.

The Fourth of July parties eventually grew to be so big that Bowen purchased sixty-acres in Woodstock to develop a public park to host the celebrations. Roseland Park featured a windmill that pumped water from the lake into 3 marble fountains with statues, there were fields of hitching posts for the “parking” of the horses that people rode in on.

It had a two-story bathing shed that were changing room where you could rent a woolen bathing costume weighed 20 lbs when wet, with a band-stand above it where bands would play music to the gathered picnickers. Roseland Park was first opened in 1876 during the centennial celebrations and in keeping with Bowen’s will has been open to the public ever since.

Roseland Cottage is open to the public between June 1 and October 15. Designated a National Historic Landmark in 1992, and widely regarded as one of the best preserved examples of Gothic Revival architecture in America makes Roseland Cottage one of Woodstock, Connecticut’s most important historic homes.

How To Make A Membership Website And Make It Profitable

Learning how to make a membership website is the beginning of pursuing quite a productive venture. To learn to do so, you must begin by knowing what elements or factors contribute to a profitable membership website.

The Business

It is important to understand that the blog or the website itself is not the business. Instead, they are the tools that you need to use appropriate in implementing the business model or plan that you have created. Even before you put up a website, it is crucial that you carefully plan and map out the course you want to take in pursuing your business.

In making the membership site, you must first determine what it is that you want to achieve through the site. Identify what it is that people seek you or your website for. Settle on how you want to provide this particular need of your target audience. Identify, first and foremost, what the business is and from there, you have to decide on how you can provide your customers with their needs.

The Demand

While it is true that you would consider setting up a membership site in order to make money, it is sometimes not advised that you do it for this purpose alone. In line with this, you must also understand the importance of demand in building your website. Determine if there is a demand for in your market. This can be achieved by performing a survey with your clients and asking about what it is that they like to know more from you. This can also help in discovering other things that people like, which might have not yet crossed your mind. Listen to your clients in order to find out what their demands are.

The Relationship

The success of a website also relies on how good your established relationship with members is. Your members are the ones who are most likely going to be your buyers. Put yourself in a buyer’s position. You are most probable to buy products or avail services from someone that you know. Thus, you have to make yourself known to your clients and you must also know more about them as much as possible. In building a good relationship with your members, you have to have constant communication with them. Cultivate trust in your relationship with your members so they will think of you each time they need to purchase something.

The Beneficiaries

A membership website’s benefit is two-way. It benefits you by driving in more money to your account from your members’ fees and payments. On the same note, the website also benefits the members as they are able to obtain what they need from it. To ensure that both you and your members are benefitted, you must always ensure that your contents are of the best quality. Offer your clients with the best product and always provide them with what they actually need.

The Marketing

Your task does not end once the membership website is put up. Instead, you must think of ways on how to effectively market the website. Marketing involves reaching more people and letting them know about your business and what great things they can achieve from it.